Tourism
and hotel industry in Sri Lanka
The tourist industry is
difficult to define because there is no single product. It encompasses a wide
range of businesses, including hotels, transportation, attractions, travel
agencies, and more. Tourism is described in its broadest sense as when
individuals travel and stay in areas other than their regular surroundings for
less than one year for leisure, business, health, or other purposes. The state
of the economy has a significant impact on the hotel sector. In other words,
economics and hotel performance are intertwined. Tourism contributes
significantly to a country's GDP, and it generates a large portion of the
country's foreign exchange profits. In 2019, the direct contribution of travel
and tourism to global GDP was estimated to be at 2.9 trillion US dollar [7].
Tourism encourages local governments to upgrade infrastructure such as sanitary
sewers, roads, power, telecommunications, and public transportation systems.
This improves the locals' quality of life while also facilitating tourism.
Furthermore, recent tourism research indicates that some situational and
hotel-specific factors have a major impact on hotel success. According to hotel
performance studies, increasing revenue and income in the tourist sector, as
well as increased foreign currency earnings, helps businesses to create more
revenue and income while preserving financial performance [8]. The hotel sector
in Sri Lanka is cantered in Colombo, which serves as the country's economic and
financial hub as well as a gateway to the rest of the country. Following that
is the southern area, where hotel operators take use of Sri Lanka's beach
attractions, followed by ancient historic cities of archaeological importance
in the country's south. The recently liberated eastern and northern territories
can grow and provide more to this industry, as they also hold old
archaeological sites and architecture that tourists have yet to witness.
Tourist hotels and other institutions licensed by the Sri Lanka Tourism
Development Authority, such as boutique villas/hotels, guesthouses, inns, and
youth hostels, form the backbone of the industry. In the future, the country
might be regarded as a growth hotspot for the tourist sector. With a contribution
of 5.1% to GDP. However, in near future, it is expected that this contribution
would rise to 6.6%. The scenery and attractions that the nation has to offer
are quite diverse. As a result, travellers with a wide range of travel
interests will be able to benefit from visiting Sri Lanka. In 2017, the group
achieved 2.17 million tourist arrivals, up from 2.05 million the previous year,
indicating a 3.1 % increase. However, it's worth noting that the global tourist
business grew by about 3.9 % around the same time period, which is likely to
have influenced the industry's path [9].
Organizational
performance
The measurements for
organizational performance are dependent on who is asking the questions and why
they need to assess performance, according to, professionals measure and report
organizational performance for a variety of reasons, including to justify the
proper use of investors' funds, to guide managerial decision-making by
highlighting problem areas, to compare the performance of different functions,
projects, and people, and to exercise control [10]. As a result, the meaning of
organizational performance might shift depending on the context. One of the
most straightforward definitions of organizational performance considers the
firm's development and survival [11]. According to this definition, a company's
performance is effective if it meets its objectives and continues to develop.
The flaw with this method is that it neglects to take into consideration the
firm's external and internal surroundings [12]. In evaluating the overall
performance of an organization, a set of metrics must be used to ensure that
all components are monitored and analyzed thoroughly. There is a concerted
effort to move toward a broader definition of organizational performance, one
that acknowledges and addresses the long-term viability of work processes and
results [13]. According to, integrating a formal assessment of strategic
planning in its measurement is another essential variable in assessing
organizational performance [14]. The efficacy of fulfilling these goals is
shown to be enhanced when businesses review their strategic planning utilizing
internal and external evaluations with a cascading system of goals, strategies,
and plans. The organizational performance is characterized as a measure of how
well businesses are run and how much value they provide to customers and other
stakeholders [15]. Organizational excellence, on the other hand, is
characterized as exceptional leadership and delivery of value to customers and
other stakeholders. Organizations can improve their financial, business, and
competitive performance by implementing SCM practices, which include increasing
production and effectiveness, enhancing product quality, increasing
productivity, and lowering costs. As a result, these efficiencies have a direct
impact on the firm's economic efficiency, allowing it to seize new business
opportunities, raise profit margins, market share, and sales volume [16].
According to, Return on Investment (ROI), profit margin, ROI rise, revenue and
market share, profit margin on sales, and overall competitive position have all
been used in previous studies to assess organizational efficiency. In this
analysis, the same elements are used to evaluate organizational efficiency
[17].
Buyer-Supplier
relationship
In recent years, there
has been a lot of emphasis on the relationship between buyers and suppliers.
According to a study conducted by, relationships between buyers and sellers
were regarded as adversarial, arm's length transactions [18]. This partnership,
on the other hand, is evolving toward a more collaborative approach. This shift
assumes that the suppliers are vital sources for obtaining a competitive
advantage in global markets. In terms of experience, information, and the
ability to share risks. According to the market demands for increased product
complexity and variety based on a diverse collection of innovations, as well as
response at greater levels of reliability and quality while reducing costs,
have shown that some, if any, companies cannot do it all alone. As a result, in
order to satisfy their buyers, they must strengthen their core competencies by
partnering with other suppliers of complementary competencies. True
improvements in efficiency, design, and quality are impossible to achieve
unless suppliers collaborate and innovate to the highest feasible degree. As a
result, many manufacturers understand that maintaining high levels of
confidence and cooperation with their suppliers is essential to their ability
to become world-class competitors. Companies must look in to their suppliers to
help them achieve a stronger competitive position as higher performance
standards are expected in each market setting [19]. The buyer–supplier
relationship allows both parties to benefit from each other, but the implicit
nature of that relationship can be complicated and difficult to manage. Both
the customer and the supplier may establish mutual confidence and make
significant progress in pursuing the potential for mutual benefit by knowing
and fulfilling the expectations of the other side. Both sides may establish
trust while preserving a reputation as ethical and dedicated partners by
communicating shared expectations, keeping promises, and working together.
According to research conducted in Turkey, knowledge exchange, strategic
partnership, connectivity, information flows accuracy, and trust are considered
as the five dimensions of the buyer-supplier relationship [20]. Hotels look for
opportunities to establish long-term partnerships with suppliers and raise
sales by partnering with travel agents and contract firms, and the hotels can
develop to comply with their expectations through the firm's service vision and
service-standards [21]. Adapting consumer needs, increased standards of pricing
and efficiency, and an intensely competitive climate are all possible service
factors impacting hoteliers. Hotels compete fiercely, and to win, they must
strive to maintain product and service consistency while also being innovative
in preserving the strategic Buyer-Supplier Relationship.
Supplier
selection procedure
The process of
identifying, evaluating, and contracting with suppliers is known as supplier
selection. The supplier selection process consumes a significant amount of a
company's financial resources and is critical to the organization's
performance. The primary goal of the supplier selection process is to lower
purchasing risk, increase total value for the buyer, and foster intimacy and
long-term relationships between buyers and suppliers [22]. One of the most
important decisions that the procurement department of any manufacturing company
must make is the selection of a suitable supplier. The supplier selection
process has received considerable attention in the business management
literature. One of the strategic operating methods is supply strategies.
Furthermore, as more companies implement Total Quality Management (TQM) and
Just-In-Time (JIT) principles, the issue of supply selection has become
increasingly relevant. While managers believe that quality is the most
important attribute for a supplier, the findings of suggested that they select
suppliers mainly based on cost and delivery efficiency [23]. A company's
purchasing activities play a critical role in its day- to-day operations. The
performance of suppliers has a significant impact on the quality of
manufacturing and services. Furthermore, the purchase cost of the product's
materials accounts for a significant portion of the entire cost. As a result,
choosing the best suppliers is critical for the company. Unfortunately, most of
the time, suppliers are unable to deliver high quality components on time and
at the lowest possible price. In other words, quality, delivery, and cost
objectives are incompatible. The supplier selection problem is essentially the
question of "who to purchase from and how much to buy." A good selection
procedure may save a lot of money and provide better control over the
resources. According to researchers, the buying department's most essential
duty is to choose supply sources, because a poor choice can have a major impact
on the company's performance [24]. Supplier selection is a crucial strategic
choice in the service supply chain that has a direct impact on customer
satisfaction. The goal of the supplier selection is to find the best suppliers
for certain products or services. Because some qualitative and quantitative
elements are critical in the selection process, the decision maker must first
identify the appropriate factors. According to the research conducted by the
environmental issues are increasingly becoming a significant concern for
company and management. Integrating a company's environmental strategy to the
buying function's practices may be a potentially successful way of handling it.
Distributing environmental sustainability strategies across the supply chain
can be an efficient way to enhance an industry's environmental efficiency. As
the supply base decreases, manufacturers must find ways to set themselves apart
from their rivals. A supplier's ability to compete in the industry can be
enhanced by implementing an environmental protection policy. Furthermore,
outlined a set of environmental requirements that a business should follow when
choosing a supplier. Environmental standards are divided into two categories:
quantitative environmental criteria and qualitative environmental criteria and
in the long run, companies can improve their competitive position by
incorporating environmental factors into the supplier selection process.
Organizational
capacity
Organizational capacity
refers to the resources, expertise, and procedures that an organization employs
to achieve its objectives and meet stakeholder expectations, and it sets the
“boundaries of its effective action” [25-27]. According to, Organizational
capabilities are defined as the aggregation, coordination, and deployment of
organizational competencies that are focused on the organization's strategic
goals [28]. The capability profile of an organization is made up of the
characteristics that it possesses. These characteristics are dormant until they
are activated. Capacity is thus relevant in terms of whether it is used or not.
Knowledge, skill, and ability, all of which are linked to the human dimension
of performance, are critical among the basic components of organizational
capacity. The capacity of a company to integrate its human resources and
associated skills to create a dependable, effective, and valuable product that
reacts in a timely manner to consumers' present or projected demands is what
ultimately separates it from its competitors. Building organizational capacity
decreases the unpredictability of external demands by expanding the
organization's repertoire of viable responses by repurposing resources and
creating synergies [29]. Organizational capacity is frequently considered as
the result of purposeful and innovative procedures that businesses develop to
grow and get a competitive advantage over competitors in the marketplace
[30,31]. Effective organizations are those that have a diverse set of capacity
qualities and employ or deploy that ability to achieve their goals. The different
information systems, such as Point of Sale, are now combined to help predict
data, track inventory levels, and sales patterns, and as a result, retailers
have seen reduced turnaround times, faster order filling, inventory at the
right safety stock level, and improved customer experience [32]. Therefore,
organizational capacity implies a company's ability to provide services and
goods that not only meet current consumer expectations but also foresee future
market prospects [33].
Procurement
process management
Procurement is a process
or operation for acquiring products and services. Procurement, which is
distinct from buying, includes tasks such as defining fundamental requirements,
sourcing activities such as market analysis, vendor assessment, and contract
negotiation. Risk evaluation, finding and evaluating alternative solutions,
contract awarding, supply of and reimbursement for products and services, and,
where applicable, continuing contract management and concern over processing of
goods are all part of procurement process. The main objective of procurement is
to purchase the right good or service from the appropriate suppliers, at the
appropriate sites, in the appropriate quantity or quality of service, and at
the appropriate time. The procurement process starts the supply chain and lays
the groundwork for the other procedures of production and distribution.
Production is dependent on the timely supply of high-quality materials in order
to manufacture the right quantities of products for distribution to different
locations for consumption. Procurement has long been considered as a weak
function of an organization. It's a well-known statistic that the procurement
process absorbs roughly 60% of the cost of items supplied, so there's a lot of
room for cost savings here. If properly managed, this process can lead to an
organization's success. The procurement methods used by both chain and
non-chain hotels in Thailand. Organizing purchases, surveying the supply
market, arranging the purchase of products, products, and equipment, assessing
the optimal quantities of goods available, placing orders, overseeing order
execution, shipping, and receiving materials, goods, and equipment, and
performing qualitative and quantitative controls are all part of procurement.
The key aim is to provide a hotel with the required goods, products, and food
and beverage supplies in the right amount, on schedule, and at the lowest
possible cost. Understanding the experience of corporate partners and
developing strong relationships with them from the front line to the executive
level are all important aspects of using a proper procurement system. Firms can
minimize adviser expenses and ensure that realistic budgets are adhered to by
improving performance of procurement professionals. The failure to monitor and
enforce quality standards can be linked directly to issues in human resources
capacity to monitor procurement processes, poor dedication of specifications,
weak definition of requirements, and/or insufficient budgets, and failure to
enforce contract conditions is due to poor supervision from within the private
sector as well. Due to the lack of resources, regulatory bodies rarely succeed
in enforcing rules [34]. Providing potential suppliers and contractors with
clear and consistent information increases the transparency of procurement
process [35]. When it comes to procedures, this includes training staff on how
to carry out operations, establishing guidelines, and illustrating how the
procurement process should function in order to achieve strategic objectives.
Standard procurement processes are required by organizations, and they must
include all parts of the procurement cycle, including supplier selection,
contract negotiations, order placement, and payment [36]. Procurement plays a
critical role in most businesses, may help them achieve sustainability and
long-term performance goals by focusing on value addition in the procurement
process [37]. The usage of manual processes has resulted in various
inefficiencies in procurement procedures' operation and regulation [38].
Organizations must adopt information technology solutions to solve today's
operational problems, lowering operating costs via advanced services to
suppliers and other stakeholders. The hotel industry needs to use information
technology to ensure that the procurement system runs smoothly. Hotels could
use information technology to find and learn about the best products,
expediting the process. A study aimed to examine the current procedure,
effectiveness, and quality of procurement processes used in Malaysian hotels
[39]. Through the study the authors have highlighted that analyzing the
sourcing practices and developing appropriate plans will aid hospitality
companies to cut expenses, maximize performance, and, most notably, improve
their bottom line.