FOMO is a dynamic, complicated and multidimensional
social phenomenon. It is considered to be a socio-cultural condition that
usually triggers a permanent feeling of jealousy for the achievements and
experiences of others [11,12]. This is mainly observed in social media, where
the positive aspects of people’s lives are being constantly publicized. This
leads many users in a condition of long-lasting sadness and deprivation.13
Sometimes, FOMO provokes fear towards the so-called definite failure.3 FOMO has
two components, one sentimental and one cognitive [14]. It has been correlated
with undesired sentimental and social conditions, such as loneliness, sense of
deficiency and aggression, excessive anxiety and the lack of sentimental
stability [15-18]. Nevertheless, it has been stated that FOMO may also bring
positive feelings in some cases, such as wellness and satisfaction with life
[19,20]. This means practically that FOMO may rarely be associated with a
highly pleasant experience [21]. This fact has been attributed to FOMO’s
indirect positive influence that urges the users of social media to seek for
social communication [22]. In general, FOMO is affected by various factors.
Indicatively, such factors are age and gender, with women and young people
showing more serious FOMO consequences, as well as sociability and the way of
using social media [23-24]. Previous research on university students showed
that factors that can possibly influence FOMO’s level are: age, daily hours and
frequency of smartphone use, the time spent each time on being logged-in in
social media, the number of social media accounts and the total daily hours of
visiting social media [25].
Obviously, the higher the FOMO level someone
experiences, the lower their satisfaction with life.26 This is also confirmed
by studies that indicate an inverse statistically significant correlation
between FOMO level and satisfaction with life [27,28]. Four specific
self-referential questions have been suggested as sufficient to determine
people’s FOMO level: [29]
- Do you feel depressed or
disappointed when your friends meet and have fun without having invited you?
- Do you feel nervous when
you do not know what your friends are doing?
- Do you feel the need to
share whatever you do with others on the internet?
- Do you face any
difficulty to focus when studying or working?
Usually, people who experience high level of FOMO in
their lives face difficulties in handling situations, such as lack of
concentration, sleep disorders and productivity reduction, as well as sentimental
disorders, like anger, constant psychological disturbance, anxiety, and
disappointment from life, low level of self-esteem and sense of inferiority.
Such feelings urge people to an extremely active presence in social media and
as a result, they spend excessive amount of time exposing themselves to the
danger of addiction [30-31]. The unfortunate consequences of severe FOMO in
people’s lives exacerbate overconsumption. Consumers enjoy receiving commercial
offers as they do not wish to miss any special offer. So, marketing based on
FOMO works as a motive, as it urges consumers to impulsive purchases through
FOMO’s negative impact on their lives [32]. Furthermore, in an effort to be
socially accepted and be integrated in social groups in order to fight the
feeling of isolation, many people proceed to more purchases than those really
required [33]. Over the last years, various ways have been proposed to deal
with FOMO. One of the main suggested measures is the limitation of the use of
social media. More specifically, 30 minutes is the proposed time to be spent on
them [34]. Also, one can improve the level of well-being by embracing the
principles of JOMO (Joy Of Missing Out), which is the exactly opposite of FOMO
and brings pleasure when a person’s life is intentionally not correlated to
others’ lives [35]. For sure, it is more than essential to learn the proper way
of using social media, so that users interact with each other avoiding the
danger of experiencing FOMO’s consequences. As far as any limitations of this
research are concerned, it was conducted with self-referential questionnaires
and thus, the validity of the answers was at the participants’ discretion.
Moreover, researchers chose to hand out and collect the questionnaires in a
post-COVID period. This may have influenced the sample’s answers, as COVID-19
pandemic has brought significant changes regarding social interaction and its
limitations.